marketing.ch

marketing.ch is SSL secured

Free website and domain report on marketing.ch

Last Updated: 11th August, 2021 Update Now
Overview

Snoop Summary for marketing.ch

This is a free and comprehensive report about marketing.ch. The domain marketing.ch is currently hosted on a server located in Moosseedorf, Bern in Switzerland with the IP address 83.166.139.81, where the local currency is CHE and French is the local language. Marketing.ch has the potential to be earning an estimated $2 USD per day from advertising revenue. If marketing.ch was to be sold it would possibly be worth $1,406 USD (based on the daily revenue potential of the website over a 24 month period). Marketing.ch is somewhat popular with an estimated 671 daily unique visitors. This report was last updated 11th August, 2021.

About marketing.ch

Site Preview: marketing.ch marketing.ch
Title: marketing.ch - Marketing-Themen für Einsteiger und Profis
Description: marketing.ch ist die Top-Marketing-Plattform der Schweiz. Wir liefern dir Ratgeber, Guides, Job-, Event-, Agentur- und Schulangebote und mehr.
Keywords and Tags: banking, finance, internet services
Related Terms: einsteiger, online marketing agentur, profis
Fav Icon:
Age:
Domain Created:
Domain Updated:
Domain Expires:
Review

Snoop Score

1/5

Valuation

$1,406 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 980,052
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 671
Monthly Visitors: 20,423
Yearly Visitors: 244,915
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $2 USD
Monthly Revenue: $58 USD
Yearly Revenue: $698 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: marketing.ch 12
Domain Name: marketing 9
Extension (TLD): ch 2

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 84
Performance 96
Accessibility 94
Best Practices 87
SEO 100
Progressive Web App 45
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://marketing.ch
Updated: 11th August, 2021

2.93 seconds
First Contentful Paint (FCP)
60%
16%
24%

0.00 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on desktop
96

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for marketing.ch. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.5 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 0.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 0.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 30 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 80 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 0.5 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
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https://fonts.gstatic.com/s/opensans/v20/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
h2
3647.6280000061
3652.2750000004
74620
73864
200
font/woff2
Font
https://fonts.gstatic.com/s/opensans/v20/mem6YaGs126MiZpBA-UFUK0Zdc1GAK6b.woff2
h2
3647.9890000192
3653.0959999654
80959
80204
200
font/woff2
Font
https://fonts.gstatic.com/s/roboto/v27/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
h2
3650.9269999806
3655.0469999784
11788
11032
200
font/woff2
Font
https://fonts.gstatic.com/s/montserrat/v15/JTURjIg1_i6t8kCHKm45_dJE3gnD_vx3rCs.woff2
h2
3653.7510000053
3657.6289999648
14370
13612
200
font/woff2
Font
https://fonts.gstatic.com/s/montserrat/v15/JTURjIg1_i6t8kCHKm45_bZF3gnD_vx3rCs.woff2
h2
3763.3340000175
3766.8599999743
14221
13464
200
font/woff2
Font
https://fonts.gstatic.com/s/roboto/v27/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
h2
3765.9829999902
3771.6720000026
11806
11048
200
font/woff2
Font
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/kategorie-mobile-marketing.jpg
h2
3937.3589999741
4099.9029999948
29122
28514
200
image/webp
Image
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/shutterstock_11500844541.jpg
h2
3947.3109999672
4406.7930000019
106394
105786
200
image/webp
Image
https://fonts.gstatic.com/s/rubik/v14/iJWKBXyIfDnIV7nBrXyw023e.woff2
h2
3989.0529999975
3992.9269999848
34266
33508
200
font/woff2
Font
https://fonts.gstatic.com/s/rubik/v14/iJWZBXyIfDnIV5PNhY1KTN7Z-Yh-B4iFV0U1dYXFkQ.woff2
h2
3989.3159999629
3992.5400000066
17990
17232
200
font/woff2
Font
https://fonts.gstatic.com/s/montserrat/v15/JTURjIg1_i6t8kCHKm45_ZpC3gnD_vx3rCs.woff2
h2
3992.3839999828
3995.8229999756
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200
font/woff2
Font
https://fonts.gstatic.com/s/lato/v17/S6u9w4BMUTPHh6UVSwiPGQ3q5d0.woff2
h2
3993.6899999739
3997.5240000058
14934
14176
200
font/woff2
Font
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/source/rev-c1506f7/wp-content/uploads/2020/08/glacialindifference-regular.woff
h2
4003.4749999759
4027.2610000102
23461
22832
200
font/woff
Font
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/source/rev-c1506f7/wp-content/uploads/2020/08/glacialindifference-regular.woff
h2
4176.4729999704
4202.7639999869
23461
22832
200
font/woff
Font
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/source/rev-c1506f7/wp-content/uploads/2020/08/glacialindifference-regular.woff
h2
4246.9169999822
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font/woff
Font
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
2677.965
7.258
2687.833
9.912
2714.967
75.449
2800.816
38.524
2854.912
42.926
2921.462
20.146
2954.802
11.274
3363.544
10.787
3479.77
21.224
3501.008
42.939
3572.427
14.781
3627.633
46.653
3687.355
17.335
3716.87
13.631
3731.216
64.693
3800.007
14.452
3837.83
29.049
3867.556
63.173
3931.499
125.374
4068.681
168.031
4240.684
60.427
4303.122
55.632
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Marketing.ch should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 12 KiB
Images can slow down the page's load time. Marketing.ch should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://marketing.ch/wp-content/uploads/2020/09/Marketing.ch-Logo-Ohne-BG.png
13608
12445
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Marketing.ch should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Marketing.ch should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Marketing.ch should consider minifying JS files.
Reduce unused CSS — Potential savings of 92 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Marketing.ch should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-bccce20ae438ce15cb72b9f050380a5f-stylesheet.css
64802
64078
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-4f513cb262695c828a63182f1e91ae22-stylesheet.css
32623
29863
Reduce unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Marketing.ch should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://marketing.ch/
190
https://marketing.ch/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Marketing.ch should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/08/influencerin-von-hinten-fotografiert-vor-landschaft-696x392.jpg
0

Diagnostics

Avoids enormous network payloads — Total size was 1,953 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/shutterstock_11500844541.jpg
106394
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/07/person-am-ipad-vernetzt-sich-auf-linkedin-1068x601.jpg
88794
https://fonts.gstatic.com/s/opensans/v20/mem6YaGs126MiZpBA-UFUK0Zdc1GAK6b.woff2
80959
https://marketing.ch/
76584
https://fonts.gstatic.com/s/opensans/v20/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
74620
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-bccce20ae438ce15cb72b9f050380a5f-stylesheet.css
64802
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/07/frau-am-smartphone-und-laptop-auf-pinterest-1068x601.jpg
64787
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/marketing-jobs-2.jpg
62433
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/marketing-bildungsgang-2.jpg
49463
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/07/gruppe-junger-menschen-mit-verschiedenen-limbic-types-1068x601.jpg
47791
Uses efficient cache policy on static assets — 1 resource found
Marketing.ch can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://track.mailerlite.com/webforms/o/2679785/q6r9t4?v1600244508
0
382
Avoid chaining critical requests — 17 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Marketing.ch should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.1 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://marketing.ch/
968.018
51.881
4.255
Unattributable
119.564
2.179
0.147
Minimizes main-thread work — 1.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Style & Layout
689.147
Other
164.274
Rendering
152.304
Parse HTML & CSS
71.926
Script Evaluation
54.06
Script Parsing & Compilation
4.402
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 73 requests • 1,953 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
73
2000317
Image
51
1408717
Font
15
408689
Stylesheet
4
105934
Document
1
76584
Other
2
393
Media
0
0
Script
0
0
Third-party
70
1909400
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
289351
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 3 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0014008113708665
0.00064109972857018
0.00024376149198844
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 2 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://marketing.ch/
755
84
https://marketing.ch/
692
63
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 2.0 s
The time taken for the page contents to be visibly populated.

Opportunities

Reduce initial server response time — Root document took 850 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://marketing.ch/
851.305

Diagnostics

Avoid an excessive DOM size — 1,753 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1753
Maximum DOM Depth
21
Maximum Child Elements
33
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://marketing.ch/wp-content/uploads/2020/09/Marketing.ch-Logo-Ohne-BG.png
94

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of marketing.ch. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Marketing.ch may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Names and labels

Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
87

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that marketing.ch should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
WordPress
5.7.2
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://marketing.ch/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for marketing.ch. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of marketing.ch on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
45

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of marketing.ch. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of marketing.ch on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 80
Performance 69
Accessibility 96
Best Practices 87
SEO 97
Progressive Web App 50
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://marketing.ch
Updated: 11th August, 2021

2.01 seconds
First Contentful Paint (FCP)
73%
8%
19%

0.03 seconds
First Input Delay (FID)
90%
9%
1%

Simulate loading on mobile
69

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for marketing.ch. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 1.6 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.001
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 1.7 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
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http://marketing.ch/
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h2
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Stylesheet
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Font
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h2
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Stylesheet
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h2
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Font
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
3871.021
6.936
3880.771
9.624
3900.38
21.517
3932.406
49.86
3999.207
51.392
4070.853
10.12
4087.44
17.609
4116.679
13.014
4227.757
10.955
4461.042
23.596
4484.654
25.046
4540.614
8.338
4551.196
25.056
4590.677
48.686
4657.32
7.657
4710.097
8.257
4718.841
39.144
4774.128
135.963
4921.297
51.392
5024.009
42.706
5068.427
41.773
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Marketing.ch should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 7 KiB
Images can slow down the page's load time. Marketing.ch should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://marketing.ch/wp-content/uploads/2020/09/Marketing.ch-Logo-Ohne-BG.png
13608
7497
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Marketing.ch should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Marketing.ch should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Marketing.ch should consider minifying JS files.
Reduce unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Marketing.ch should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://marketing.ch/
630
https://marketing.ch/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Marketing.ch should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/08/influencerin-von-hinten-fotografiert-vor-landschaft-696x392.jpg
0

Diagnostics

Avoids enormous network payloads — Total size was 1,953 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/shutterstock_11500844541.jpg
106394
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/07/person-am-ipad-vernetzt-sich-auf-linkedin-1068x601.jpg
88794
https://fonts.gstatic.com/s/opensans/v20/mem6YaGs126MiZpBA-UFUK0Zdc1GAK6b.woff2
80961
https://marketing.ch/
75787
https://fonts.gstatic.com/s/opensans/v20/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
74622
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-bccce20ae438ce15cb72b9f050380a5f-stylesheet.css
64810
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/07/frau-am-smartphone-und-laptop-auf-pinterest-1068x601.jpg
64787
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/marketing-jobs-2.jpg
62433
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2020/08/marketing-bildungsgang-2.jpg
49463
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/wp-content/uploads/2021/07/gruppe-junger-menschen-mit-verschiedenen-limbic-types-1068x601.jpg
47791
Uses efficient cache policy on static assets — 1 resource found
Marketing.ch can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://track.mailerlite.com/webforms/o/2679785/q6r9t4?v1600244508
0
382
Avoid chaining critical requests — 17 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Marketing.ch should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://marketing.ch/
2662.064
204.1
17.964
Unattributable
418.94
10.968
0.716
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-bccce20ae438ce15cb72b9f050380a5f-stylesheet.css
100.224
0
0
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 73 requests • 1,953 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
73
1999599
Image
51
1408810
Font
15
408569
Stylesheet
4
106037
Document
1
75787
Other
2
396
Media
0
0
Script
0
0
Third-party
70
1909476
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
289229
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00060275607638889
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 12 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://marketing.ch/
2314
272
https://marketing.ch/
1741
103
https://marketing.ch/
2586
103
https://marketing.ch/
1641
100
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-bccce20ae438ce15cb72b9f050380a5f-stylesheet.css
4140
100
https://marketing.ch/
2139
97
https://marketing.ch/
1995
94
https://marketing.ch/
2689
85
https://marketing.ch/
2774
84
https://marketing.ch/
2236
78
https://marketing.ch/
1899
52
https://marketing.ch/
2089
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Largest Contentful Paint — 3.4 s
The timing of the largest text or image that is painted.
Time to Interactive — 3.9 s
The time taken for the page to become fully interactive.
Total Blocking Time — 590 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Opportunities

Reduce unused CSS — Potential savings of 92 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Marketing.ch should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-bccce20ae438ce15cb72b9f050380a5f-stylesheet.css
64810
64078
https://cdn-bodjh.nitrocdn.com/kvuKdKsUmEdMFZyPWhpnbIDCYXnDMKZi/assets/static/optimized/rev-c1506f7/combinedCss/nitro-min-noimport-7776a92c621add7e7181974218cb6110-stylesheet.css
32718
30065

Diagnostics

Minimize main-thread work — 3.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Style & Layout
1827.592
Other
553.932
Rendering
371.916
Parse HTML & CSS
246.388
Script Evaluation
215.068
Script Parsing & Compilation
18.68

Other

First Contentful Paint (3G) — 3141 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Metrics

Speed Index — 6.9 s
The time taken for the page contents to be visibly populated.

Other

Max Potential First Input Delay — 270 ms
Users could experience a delay when interacting with the page.

Opportunities

Reduce initial server response time — Root document took 2,470 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://marketing.ch/
2471.223

Diagnostics

Avoid an excessive DOM size — 1,753 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1753
Maximum DOM Depth
21
Maximum Child Elements
33
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://marketing.ch/wp-content/uploads/2020/09/Marketing.ch-Logo-Ohne-BG.png
96

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of marketing.ch. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Marketing.ch may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
87

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that marketing.ch should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
WordPress
5.7.2
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://marketing.ch/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
97

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for marketing.ch. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of marketing.ch on mobile screens.
Document uses legible font sizes — 96.64% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.tdi_133 .td-post-category
0.22%
11px
body .tdi_14 .td-post-category
0.20%
11px
.tdi_54 .td-post-category
0.20%
11px
.td-module-meta-info
0.16%
11px
.tdi_101 .td-post-category
0.15%
11px
.tdi_90 .td-post-category
0.15%
11px
.tdi_91 .td-post-category
0.15%
11px
.tdi_139 .td-post-category
0.11%
11px
.tdi_149 .td-post-category
0.11%
11px
.tdi_125 .td-post-category
0.10%
11px
.tdi_107 .td-post-category
0.09%
11px
.tdi_108 .td-post-category
0.09%
11px
body .tdi_22 .td-post-category
0.08%
11px
.tdi_44 .td-post-category
0.08%
11px
.td-post-category
0.05%
10px
.tdi_27 .td-post-category
0.05%
11px
.tdi_124 .td-post-category
0.04%
11px
1.34%
< 12px
96.64%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 64% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
130x18
150x17
AGB
28x17
AGB
28x17
170x17
170x17
54x17
170x17
109x17
62x17
109x17
109x17
62x17
62x17
151x17
151x17
126x17
53x17
126x17
53x17
150x17
150x17
150x17
150x17
170x17
151x17
170x17
126x17
126x17
126x17
126x17
109x17
109x17
109x17
90x17
90x17
90x17
90x17
158x17
158x17
158x17
158x17
133x17
133x17
109x17
114x17
114x17
114x17
90x17
60x19
a
60x19
a
157x17
67x17
102x17
154x17
145x17
164x17
89x17
166x17
122x17
95x17
154x17
173x17
152x17
130x17
112x17
110x17
84x17
142x17
173x17
92x17
92x17
50x17
50x17

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
50

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of marketing.ch. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of marketing.ch on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 83.166.139.81
Continent: Europe
Country: Switzerland
Switzerland Flag
Region: Bern
City: Moosseedorf
Longitude: 7.4839
Latitude: 47.0168
Currencies: CHE
CHF
CHW
Languages: French
Swiss German
Italian
Romansh

Web Hosting Provider

Name IP Address
Infomaniak Network SA - ssl
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: marketing.ch
Issued By: R3
Valid From: 24th June, 2021
Valid To: 22nd September, 2021
Subject: CN = marketing.ch
Hash: fffc953c
Issuer: CN = R3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x042FB2FBB3CC8ECCA8D9FD5009A5DB9ECCA0
Serial Number (Hex): 042FB2FBB3CC8ECCA8D9FD5009A5DB9ECCA0
Valid From: 24th June, 2024
Valid To: 22nd September, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:14:2E:B3:17:B7:58:56:CB:AE:50:09:40:E6:1F:AF:9D:8B:14:C2:C6
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org

Authority Information Access: OCSP - URI:http://r3.o.lencr.org
CA Issuers - URI:http://r3.i.lencr.org/

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Jun 24 23:59:40.319 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:87:1E:FB:6E:27:10:21:D5:A0:49:A9:
A1:95:59:46:B0:FD:3F:E5:F9:AD:82:8D:DA:13:30:AD:
A8:00:99:BC:09:02:21:00:AC:00:AC:97:27:63:4B:13:
39:52:10:64:B1:CA:8E:5A:8A:34:6B:01:62:C6:6A:E9:
2E:12:FB:86:05:E3:95:87
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 7D:3E:F2:F8:8F:FF:88:55:68:24:C2:C0:CA:9E:52:89:
79:2B:C5:0E:78:09:7F:2E:6A:97:68:99:7E:22:F0:D7
Timestamp : Jun 24 23:59:40.358 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:E3:6B:8C:BB:87:F7:7A:A0:2D:F0:DB:
03:3A:70:26:57:EE:18:78:6B:99:91:C4:22:8E:DE:BB:
CE:C8:3E:19:6C:02:20:00:D3:C2:F7:3C:45:0A:23:E4:
E3:2E:04:1A:91:59:A7:C6:0E:6D:FC:38:72:FE:94:0C:
C2:82:8D:7F:BE:34:C5
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.marketing.ch
DNS:marketing.ch
Technical

DNS Lookup

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 11th August, 2021
Server: Apache
Cache-Control: no-cache
Content-Type: text/html; charset=UTF-8
X-Nitro-Cache: HIT
X-Nitro-Cache-From: drop-in
vary: user-agent,Accept-Encoding
x-nitro-rev: c1506f7
link: <https://marketing.ch/>; rel=shortlink
x-nitro-expires: 1628676000
strict-transport-security: max-age=16000000
x-cache-ctime: 1628662311
Upgrade: h2
Connection: Upgrade

Whois Lookup

Created:
Changed:
Expires:
Status:
Nameservers: ns1.cyon.ch
ns2.cyon.ch
Full Whois: Requests of this client are not permitted. Please use https://www.nic.ch/whois/ for queries.

Nameservers

Name IP Address
ns1.cyon.ch 194.126.200.5
ns2.cyon.ch 91.206.24.2
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